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Taylormade Burner 09 Steel Shafted Irons

Set sold as an 8 Iron Set

Please choose set composition in the otion section to your requirements

TaylorMade have this to say about this new technology in their Burner 09 irons:

TaylorMade-adidas Golf has taken the wraps off a new iron destined to shake up the golf world. It's called Burner 09, and it's the most dynamic looking, best performing iron ever to bear the name TaylorMade.

"During the past few years we've cultivated a trend of convincing golfers of all types that we're more than a metalwood company," said Sean Toulon, TaylorMade's executive vice president of innovation. "The new Burner 09 iron will continue that trend. However it's not just going to change minds, it's also going to blow them away. The performance is that remarkable."

Every club - long-irons, middle-irons and short-irons - earned high marks for distance, accuracy and forgiveness during TaylorMade testing. Likewise its revolutionary design, featuring a futuristic blend of curves, angles and lines, is completed with a dark, almost sinister finish. More important, each one of these sleek machines performs like nothing else.

"Our performance goal was to create an easy-to-launch iron that delivered 'meaningful distance,'" said Toulon. "What do we mean by that? Longer distance that's consistent from club to club, for one thing. We wanted to make sure that every club was consistently longer than the club before it, and that the distance gaps between each iron are even, because it doesn't help if you hit the 6-iron 15 yards longer than your 7-iron, but only hit the 4-iron five yards longer than the 5-iron. Meaningful distance also has a lot to do with control. Extra yardage with your irons doesn't mean anything if you're missing greens with crooked shots or hitting low bullets that skip hard and roll over the back. To deliver meaningful distance, the Burner 09 irons had to promote high, straight, long-carrying, soft-landing ball flight. There could be no sacrifice in the quality of launch angle, spin-rate, peak height and landing angle in our pursuit."

TaylorMade's R&D team began the search for meaningful distance with long-irons. "We felt that if we could make a long-iron that was far easier to hit than any other, we'd learn a lot about how to make the middle- and short-irons easier to hit, too," said Dr. Benoit Vincent, TaylorMade's chief technical officer. "We spent a great deal of time in the beginning deconstructing conventional long-irons and re-thinking how we might reconstruct them in a new and different way. We'd given the previous Burner irons longer, lighter shafts and Inverted Cone Technology, but we knew we could do more. We realized that tweaks weren't enough, that we had to redesign the club completely. We realized that each grouping of irons - the short-irons, middle-irons and long-irons had to be treated separately and differently, because each one is a different animal."

Long Irons

Long-irons, middle-irons and short-irons were all designed separately TaylorMade's iron-creation team started with the 4-iron and the goal to make it forgiving and long. That was made possible by:

• Thinning the clubface as much as possible to make it more flexible and faster for higher COR. A custom 450 stainless steel alloy is used for added strength, allowing 1.9 mm thickness across most of the face.
• Incorporating Inverted Cone Technology into the back of the clubface to promote increased ball-speed on off-center hits.
• Increasing the size of the head by expanding the perimeter, which helps increase the MOI to a higher level than any previous TaylorMade iron.
• Increasing the width of the sole (unusual for a long-iron) to pull the CG location low and far-back away from the clubface.
• Increasing the degree of offset to make it easier to square the face at impact.
• Thickening the top-line to give the appearance of more mass behind the ball at address, to inspire more confidence.
• Outfitting it with a lightweight, longer-length shaft and lightweight grip.

TaylorMade tests indicated many players gaining as much as 15 yards in distance with the Burner 09 4-iron compared to their current 4-iron, including tour professionals.

"The result blew us away," said Bret Wahl, TaylorMade's senior director of iron development. "We created a 4-iron that's as easy to hit as our Rescue clubs and which promotes greater accuracy. We applied these same principles to the 3-iron and 5-iron and got the same result, and that's how we succeeded in what are by far the easiest-to-hit long-irons that we've ever created. They deliver the highest MOI of any by TaylorMade. That, combined with their thin, fast 1.9 millimeter face, also makes them exceptionally long. It's important to note that the thin face saves approximately 10 grams, which is redistributed to the perimeter to contribute to the high MOI."

Middle Irons

The middle-irons started with the 7- and the goal to make it accurate and long. That was made possible by:

• Thinning the clubface to promote higher COR, though not quite as thin as with the long-irons.
• Incorporating Inverted Cone Technology into the back of the clubface to promote increased ball-speed on off-center hits.
• Expanding the size of the head.
• Incorporating a sole nearly as wide as that in the long-irons to pull the CG low and far-back from the clubface.
• Thickening the topline, though not as thick as that in the long-irons.
• Outfitting it with a slightly longer-length shaft and lightweight grips.

The result is an incredibly long, easy-to-control 7-iron. These principles were successfully applied to the 6- and 8-irons and the mid-irons were complete.

Short-Irons

With the short-irons, we started with the 9- and a desire to make it accurate and responsive. We also wanted to make sure the short-irons were long enough to fall in line behind the middle-irons without leaving a distance gap between the 9-iron and the 8-iron. The new Burner short-irons deliver the acute responsiveness, feel, control and playability we sought from the beginning. We kept the clubheads relatively compact, thinned the clubface (though not as much as in the middle-irons) and thinned the topline. The sole is slightly thinner than in the middle-irons and long-irons, but not by much, and the topline is thinner. The undercut cavity allows more weight to be moved into the perimeter of the head.

Throughout the development of the short-irons, their shaping remained critical. "Short irons don't have to look clunky to deliver accuracy, feel and forgiveness," said Wahl. "It was important to us to incorporate performance technology into the Burner short-irons while still giving them the shape of a precision club."

Improved SuperFast Technology

With the new Burner irons, the typical conventions of club length, swing weight and overall club weight were redefined, as was the mass property progression from club-to-club, dimensional progression from club-to-club and head shape. The point being that we literally re-invented how we go about designing a set of irons.

The combination of elements that gives the Burner irons meaningful distance is being called SuperFast Technology, something that means a lot more in these irons than it did in previous models. That's because engineering these irons in three separate pods opened new doors to distance – meaningful distance. SuperFast Technology now incorporates progressive COR, progressive MOI, and progressive shaft-length, starting from the short-irons up through the long-irons. It also includes ultra-light shafts and grips. That promotes faster ball speed and more forgiveness as we progress from a lot of loft (short-irons) to a little loft (long-irons), and is critical to enabling the longer irons to deliver the type of ball flight and distance that they're intended to.

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TaylorMade Burner 09 Irons - Steel

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