Titleist Introduces New Advanced Performance Irons
Last year these were one of our best selling irons and with that in mind we thought that we would give you the lowdown on the new advanced performance irons from Titleist.
New Titleist AP1 and AP2 Irons Provide Enhanced Performance with Improved Feel
Building upon the high technology design and resounding success of the original AP irons, Titleist introduces two new high performance iron products for avid golfers. The new Titleist AP1 and AP2 are multi-material, dual cavity irons that take the design mission of “Advanced Performance You Can Feel” to new heights.
“The new AP1 and AP2 irons embody significant improvements in feel, forgiveness and shot control to what had already been recognized as a revolutionary step forward in iron design,” said Steve Pelisek, GM Titleist Golf Clubs. “The new AP1 and AP2 irons offer the most successful marriage of playability and forgiveness, and traditional looks, feel and feedback available in the market today. Along with the introduction of the new MB and CB forged irons, Titleist offers the most comprehensive range of irons to meet the needs and exceed the expectations of serious golfers.”
The concept for the original Advanced Performance irons arose as a result of research that indicated serious golfers want performance with great feel, not performance at the expense of feel. The new models retain the dual cavity design and multi-material construction that has been the key to the success of the AP irons. The new ‘Tuned Feel System’ employs new technologies and materials in the back cavity to take feel to a new level.
The new Tuned Feel System is a co-molded medallion of soft elastomer and aluminium plate. This insert has been specifically designed to improve the sound and feel of each new iron. For the thinner face, larger cavity AP1 a hotter, more lively feel has been enhanced. For the new AP2 a softer, more solid feel is achieved.
Extensive improvements to the new AP1 structure include reducing the face thickness to provide enhanced heel, toe, and deep weighting to the frame and moving the tungsten nickel material to the sole resulting in increased stability and forgiveness. Subtle refinements to the new AP2 have created performance gains in feel, sound, and turf interaction.
The new Titleist AP irons have received instantaneous approval across the worldwide professional tours. In recent weeks several players, including Zach Johnson, Nick Watney and Ben Curtis have all put the new AP2 irons in play.
The AP irons are available in both right and left hand, beginning November 1 2009. Suggested retail prices are still to be confirmed. We will have these available online with us as of the 15th December so its perfect timing for buying them for a loved one or for yourself as a Christmas treat.
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