Archive for the ‘General’ Category

-Four-time European Tour winner signs multi-year agreement-

BEAVERTON, Ore. (January 18, 2012) – Nike Golf is proud to announce that Ross Fisher, a four-time winner on the European Tour, has joined the Nike Golf Tour Staff.

In switching to exclusively play and wear Nike Golf products, Fisher is making the first manufacturer change during his seven-year career as a tour professional. The 31-year-old from West London, whose most recent victory was at the Irish Open in 2010, has signed a multi-year agreement to represent the Swoosh from head-to-toe.

Fisher said he was attracted to the energy and innovation that Nike Golf has been bringing to golf since it launched its first equipment line just over 10 years ago. “Just looking at the history of Nike, it’s all about innovative products that are designed specifically for athletes. Nike Golf is the same. At Nike, golfers are athletes,” said Fisher.

Speaking about his plans for the 2012 season, Fisher said: “My first priority this year is to get back into the world’s top 50, and with the backing and support of my coaches and the team at Nike Golf, I am sure that it’s a realistic goal. Since the end of the season I’ve been working hard on all aspects of my game. I’m really bombing it with the VR Pro Limited Edition driver and I’m looking forward to putting all the new gear into play. At the moment we’re experiencing a golden period for European golf, particularly in Britain, and I just want to be back up there challenging for Majors and another Ryder Cup appearance.”

With four individual wins to his name, and team wins in the 2010 Ryder Cup and Seve Trophy, Fisher remains one of the most talented players of his generation. Joining the European Tour in 2006, he has won four times in consecutive years from 2007, with victories at the KLM Open, the European Open in 2008, the Volvo World Match Play in 2009, and the 3 Irish Open in 2010, where he fired a second round 61 at Killarney.

A notoriously long and accurate ball striker, Fisher gained the honour of having the lowest cumulative score for the four major championships in 2009, when he finished fifth at The US Open.

“We are excited to welcome Ross into the Nike Golf Family,” said Mark Thaxton, Global Director of Sports Marketing Operations for Nike Golf. “We look forward to working with him to ensure he is equipped with the best equipment for his game. Ross is a great player, with an aggressive playing style and we are confident he will thrive in 2012.”

Fisher’s first tournament as a Nike Golf athlete will be at the Abu Dhabi Championship, which takes place from January 26-29.

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Fisher’s Nike Golf Arsenal

• Driver: Nike VR Pro Limited Edition 8.5-degree
• Fairway Wood: Nike VR Pro Limited Edition 3-wood/15-degree
• Hybrid: Nike VR Pro 18-degree
• Irons: Nike VR Pro Blades (3-9)
• Wedges: Nike VR Pro 47-, 54- and 60-degree
• Putter: Nike Method 001
• Ball: Nike 20XI-X Apparel: Nike Golf Tour Performance and Sport Collection
• Footwear: Nike Golf TW 2012

Longer, Straighter, More Accurate and Better Feeling giving More distance in every club.

-Nike VR_S irons feature NexCOR face technology for maximum speed and distance-

BEAVERTON, Ore. (January 12, 2012)–Continuing with the perpetual theme of speed and distance in its new VR_S line of clubs in 2012, Nike Golf is introducing the Nike VR_S irons. Nike’s new award-winning VR_S club line is an extension of the successful Nike VR franchise, which was first introduced in 2008 and has more than 50 worldwide wins including three major championships.

The Nike VR_S irons feature NexCOR variable face-thickness technology, resulting in Nike’s fastest and farthest irons ever. Nike’s new NexCOR Face Technology brings driver face technology to its irons for the first time. It maximizes distance for the widest range of players through a new speed-expanding multi face thickness design. The NexCOR infinity design creates a bridge for ultra-thin, ultra-hot faces and unmatched ball speed from every club in the bag.

Nike engineers conducted impact studies and were able to map where consumers hit the ball on the face at impact on every club. Based on those results, the location of the NexCOR technology differs from club to club.

“We are driven to help golfers get better,” said Tom Stites, Director of Club Creation for Nike Golf. “This NexCOR technology allows for the clubface to produce greater energy return, higher trajectory and longer and straighter shots. Golfers will start noticing that they are hitting shorter irons into the greens. This will not only help to improve their confidence level, but also their game.”

The VR_S clubface delivers a high COR face for more distance. The new face construction expands the maximum COR zone from the low-center to the high-toe where the majority of iron shots are struck.

Using Nike’s PowerBow technology, the weight is positioned off the face with an undercut construction. The PowerBow technology produces a faster, higher launch for maximum carry, straighter ball flight and steeper descent to hold greens.

The Nike VR_S family includes drivers, fairway woods, irons and hybrids — all combining to what is the fastest and hottest family of golf clubs that Nike Golf has ever produced, and, in turn, generating more distance for every shot.